Awrey's Tradition Continues - Press Release

Awrey’s tradition continues

 

(LIVONIA; Wednesday, Feb. 20, 2013) -- Minnie Marie Bakers, Inc., is pleased to announce the purchase of certain assets of Awrey Bakeries, LLC, (Livonia, Michigan) from the company’s secured lender. Minnie Marie will continue to produce the iconic products of the 103-year-old family-based business.

John Awrey, family member of the original founders and Director of Sales and Marketing,  made the announcement today, stating, “I am pleased that the new owner will   preserve the Awrey’s Brand and tradition of fine products. It is also gratifying that the new owner  will be able to hire back many of our hard working associates in the coming days and weeks.”

“The  investors in the new owner of Awrey’s assets  are Michigan residents with backgrounds in operating family-run businesses and bakeries,” Awrey said. “They know Michigan is a good place to do business and will expand our focus to develop a local supply chain of farmers, millers and producers of Michigan grown wheat, soybeans, sugar and other ingredients.”

Awrey’s  has always been known for its award winning products, producing high quality, thaw and serve, finished baked goods including Danish, cakes, brownies, biscuits and muffins. Their primary customers include food service distributors, national chains and contract sales.

“The new owner looks forward to launching a number of new products in the year ahead,” Awrey said, “including a line of gluten-free products produced with Michigan ingredients. The new owner  also intends on returning the Awrey’s brand to the shelves of grocery stores for our loyal, longtime customer base.”

PNC Bank, the City of Livonia,  and others have worked diligently to assure that the Awrey’s name continues to produce products in Michigan.

Livonia Mayor Jack E. Kirksey said the city is “absolutely delighted” that Awrey’s products will still be baked here at the Farmington Road location.

“We worked very closely with  Awrey’s officials and the new owner  to do everything possible to make that company viable,” Mayor Kirksey said. “We are pleased to welcome Minnie Marie Bakers to Livonia and look forward to the company continuing to provide quality Awrey’s products, with the all-important restoration of jobs here.”

The business will continue to be headquartered   in a 218,000-square-foot facility in Livonia, Michigan. For further information contact James McColgan at the company phone 734.522.1100.